Privacy policy

PRIVACY POLICY
Last updated: March 23, 2026

At Alunora, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or otherwise interact with us.

By using our website and services, you acknowledge that you have read and understood this policy.

1. Who We Are

Alunora is the data controller responsible for your personal information. Our store is hosted on Shopify, which provides the platform that allows us to sell our products and services to you.

If you have any questions, you can contact us at:
sophiechatfield@alunora.co.uk

2. Personal Information We Collect

We may collect the following types of personal information:

  • Contact details – name, billing and shipping address, email address, phone number

  • Order information – purchases, returns, exchanges, and order history

  • Payment information – processed securely via our payment providers (we do not store full card details)

  • Account information – login details, preferences, saved items

  • Communications – messages or enquiries you send to us

  • Device & usage data – IP address, browser type, device information, and how you interact with our site

3. How We Collect Your Information

We collect personal information in the following ways:

  • Directly from you – when you place an order, create an account, or contact us

  • Automatically – through cookies and similar technologies when you browse our site

  • From service providers – such as Shopify, payment processors, and analytics partners

  • From third parties – including marketing and advertising partners where permitted

4. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders – including payment, shipping, and returns

  • Provide customer support and communicate with you

  • Improve your experience – personalise content, recommendations, and site performance

  • Send marketing communications (where you have opted in)

  • Prevent fraud and enhance security

  • Comply with legal obligations

5. Marketing & Advertising

With your consent, we may send you emails or marketing communications about new collections, exclusive offers, or updates.

You can unsubscribe at any time using the link in our emails.

We may also use your browsing behaviour to show you relevant advertisements on other platforms.

6. Sharing Your Information

We only share your personal information where necessary, including with:

  • Shopify, which powers our store

  • Payment providers to process transactions securely

  • Shipping and fulfilment partners

  • IT, analytics, and marketing providers

  • Legal or regulatory authorities, where required

These providers only use your information to perform services on our behalf or as required by law.

7. International Transfers

Your information may be transferred and processed outside of the UK or European Economic Area. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by relevant authorities.

8. Data Retention

We retain your personal information only as long as necessary to:

  • Provide our services

  • Comply with legal and tax obligations

  • Resolve disputes and enforce agreements

9. Your Rights

If you are based in the UK or EEA, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict certain processing

  • Withdraw consent where applicable

  • Request transfer of your data

To exercise any of these rights, please contact us at sophiechatfield@alunora.co.uk.

You also have the right to lodge a complaint with your local data protection authority (such as the UK Information Commissioner’s Office).

10. Cookies & Tracking

We use cookies and similar technologies to improve your browsing experience, analyse site traffic, and personalise content.

You can manage your cookie preferences through your browser settings.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites.

12. Children’s Privacy

Our services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children.

13. Security

We take reasonable measures to protect your personal information. However, no method of transmission over the internet is completely secure.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

sophiechatfield@alunora.co.uk